Internet marketing, or online marketing, refers to advertising and marketing efforts that use the web, social media, and e-mail to drive direct sales via e-commerce as well as sales leads from websites, social media or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.
Internet marketing can also be broken down into more specialized areas such as web marketing, email marketing, content marketing and social media marketing:
- Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO)
- Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers
- Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg
- Content marketing involves the creation and sharing of media and publishing content such as videos, white papers, e-books, infographics, case studies, how to guides, photos, etc.
We believe at Ted Lindsey & Associates with the right internet marketing strategy your business will thrive.
We can build a strategy that fits your business to ensure that you get your share of traffic. We can do all of the work for you or build you a plan to guide you. We are dedicated to ensuring the right fit for your internet marketing strategy. We will walk you thorough the world of internet marketing.